12/31/2023 0 Comments Syracuse insomnia cookies![]() In 2018, the company was purchased by Krispy Kreme's parent company, JAB Holding, which also owns Panera, Einstein Bros., and Keurig (which merged with Dr. By 2006, Berkowitz had opened a physical location outside of Syracuse and the plan of targeting college campuses with late-night offerings allowed the chain to grow to dozens of locations within a decade. In 2003, enterprising college student Seth Berkowitz started baking and selling cookies out of his dorm room at the University of Pennsylvania, purposely offering late-night delivery to purvey its baked goods to baked customers. Soon, other states decriminalized or fully legalized wacky tobaccy for medical and recreational use, and today, though the drug remains criminal at the federal level, California marijuana dispensers are nearly as common as liquor stores.Īnd with the increasing permissiveness towards marijuana consumption comes that waistband-expanding side effect: the munchies. It's unclear who first originated this adage explaining how the Golden State's political trends tend to go national, whether those be regressive (like Reaganism and immigration crackdowns) or progressive (like environmental regulations or gay rights).Īnd in 1996, the state which contains 1/8th of America's population and comprises the world's fifth-largest economy on its own became the first to legalize medical marijuana. " As California goes, so goes the country." Plus, another edition of A Single Item Must Be Banished. Bio, Work In Progress) joins the 'boys to discuss quarantine snacks and favorite fast food orders before a review of Insomnia Cookies. ‘Perfect for the college life.Mary Sohn ( A.P. ‘It’s accessible, inexpensive, and quick,’ said Alyssa Goldfarb, a freshman marketing major. The biggest promotion is the annual April 20th sale, which features eight cookies for $4.20. Increasing the number of goods baked daily are promotions for different parts of the year, from Black Friday specials to end-of-the-year deals. ‘I couldn’t even tell you the exact number,’ he added, laughing. ‘We make thousands of cookies and hundreds of brownies a night,’ said Laidlaw. ![]() The most popular item on the menu, however, is the classic chocolate chip cookie while the least desirable is oatmeal raisin, but each cookie sells well, Laidlow said. Most of the other Insomnia stores don’t have ice cream machines, Laidlaw said. The store has also expanded its ice cream selection over the years, introducing more frozen yogurt for the calorie conscious customers. ‘We’re in a great location in a great place, and things are always getting better.’ ‘What sets Insomnia apart is that students are getting a warm, fresh cookie rather than a hard Chips Ahoy,’ Laidlaw said. The menu, which had not changed in three years, recently received an update with the introduction of a new cookie flavor: coconut pecan. Additionally, Insomnia sees an increase in sales in winter, when students want warm cookies delivered to their dorms or apartments. ‘I love that it’s open late and delivers – it’s so convenient,’ said Alexis Fitch, a freshman history major. The store’s walk-in business is supplemented by its deliveries – about 80 on a typical weeknight and more on weekends, Laidlaw said. ‘People from the hospital, professors, teenagers all walk in, especially at lunchtime,’ Laidlaw said. ‘Older students let incoming students know about us, and they mention us on campus tours.’Īlthough the majority of Insomnia Cookies patrons are college students, the number of area residents customers for the store is on the rise. ‘We have a great reputation on the SU and Le Moyne College campuses, and we get a lot of publicity through word of mouth,’ Laidlaw said. The first store opened on the Penn campus in 2003, and expanded to four additional college campuses soon after. Insomnia Cookies is the brainchild of two University of Pennsylvania undergraduates who wanted an alternative to the heavy, greasy food most college students order late at night. ‘My floor loves ordering cookies as a group – it definitely brings us all together,’ said Rachel Moorer, a freshman computer art major. ‘It’s all thanks to the students,’ said Todd Laidlaw, manager of the Syracuse store. ![]() The Syracuse branch is now the top store in the chain, beating out 16 other branches on college campuses across the country. That was when Insomnia Cookies, Marshall Street’s popular cookie, brownie and ice cream shop, became a late-night food staple for SU students. Syracuse University got just a little sweeter five years ago. ![]()
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